The Intersection of People, Place and Project
What we'll cover
Place
PEOPLE
PROJECT
Why is Eastline the Bay Area’s most important transit location?
Multi-Modal
600 400 200 100 50 0
Computer/Mathematics by Residence
Workforce Density
BART
FERRIES
Bus
WORKFORCE
Grey = Future Expansions
Oakland - the nexus of city an suburbs
The Bay Area's most important transit system
Number of BART STATIONS
35 30 25 20 15 10 5 0
Projected size of U.S. labor force (in millions) by age, for the year 2030
Bart
Caltrain
East Bay
55%
29%
16%
Santa Clara County
San Mateo County
Bart: Faster, Less Expensive & More Sustainable
Bart vs Caltrain Rides
BART has 19x more ridership than Caltrain
2020 Destinations from San Francisco
25 20 15 10 5 0
+ Quality of Life
electric
BART is USA's cleanest transit system: Emitting fewer lbs of CO2 per passenger mile
BART trains are 100% electric with 97% coming from zero or low-carbon sources including solar and hydro energy
A BART rider is 20x more effective during peak commute hours than a typical car driven alone
Stations
Bart cars
miles total
19 Surface stations
16 subway stations
15 elevated stations
the best serviced cities in the system
+ Oakland is the intersection of all 5 BART lines
four Eastbay BART lines and the San Francisco and Peninsula line
+ BART operates in five counties servicing 6.375M people
San Francisco – 875K, San Mateo – 766K, Alameda – 1.662M, Contra Costa – 1.148M, and Santa Clara – 1.924M - 2020 Census
Scroll down for more information on BART
East Bay has
San Francisco
Alameda
San Mateo
Contra Costa
+ There are 7 stations each in Oakland and San Francisco
Santa Clara
Tech talent is moving east
Why
San Fran County
+ Lower housing prices
30-40% Lower in East Bay
1.8 1.6 1.4 1.2 1.0 0.8 0.6 0.4 0.2 0.0
+ Shorter Commutes
+ New Demographics
Work
Life
New Demographics: Millennials moving to the suburbs
Average Home Prices
Why?
Average home prices
average home prices
Covid Destinations from San Francisco
UC Berkeley
Ranked #1 public school in the country
Silicon Valley hires more alumni from UC Berkeley than any other school
Ranked #3 Best Engineering School in the country
Ranked #1 cybersecurity masters programs
Quality of Life!
New Management, Entrepreneurship, & Technology (MET) Program designed to launch future tech leaders
Scroll down for more information
Miro Video Link
SAN JOSE
London
Chicago
Eastline
Google is selecting the best transit locations around the world
Thompson Center
Purchased August 2022
Opportunity
Kings Cross
Under construction
Diridon Station
The best Silicon Valley transit strategy Google San Jose
Connecting San Francisco and the vast East Bay suburbs
Key takeaways
Key Takeaways
+ Adjacent to Diridon Station with access to BART, VTA, Caltrain, ACE and Capital Corridor
+ 7,000,000 SF (owned)
+ Entitled
The Eastline Strategy - Oakland's future for talent, housing and transit
London’s premier transit location – Now Google's Kings Cross Campus
But Only Captures ~50% of the Bay Area Tech Talent
+ Extraordinary Talent Reach
+ Intersection of 20 (14 bus, 6 tube) transit lines
+ adjacent to St. Pancras and Kings Cross stations
+ 1,100,000 SF (owned)
+ Under Construction
Google just landed the pre-eminent transit location in Chicago
Karen Sauder, head of Google’s Chicago operations
+ Widest Talent Reach
+ Intersection of 8 transit lines
+ 600,000 SF (owned)
+ August 2022
"The Thompson Center will provide employees with unparalleled public transit access as the only building in the city where six L train lines converge, easily connecting Chicago’s South, West and North sides. "Establishing a presence here in the Loop allows us to get in on the ground floor of revitalizing and breathing new life into the very heart of this city."
But Only Captures ~ 50% of the Bay Area Tech Talent
Karen Sauder head of Google’s Chicago operations
“The way we see it, the Thompson Center is more than just a building. Establishing a presence here in the Loop allows us to get in on the ground floor of revitalizing and breathing new life into the very heart of this city. “Just as we’re proud of the role we played in turning Fulton Market into one of the most vibrant and energetic neighborhoods in the city, we have the opportunity to do it all over again here.” Google kicked off the corporate march into an old meatpacking and industrial district west of the Loop when it occupied a gut-rehabbed former cold storage facility at 1000 W. Fulton Market in 2015. Other companies followed, as did hotels and apartment building.
+ Adjacent to St. Pancras International
+ Current Caltrain stop, BART and high speed rail will connect in the future
Interactive Map
Client login: 408756_MOS // autopilots01
Optimize Bay Area Talent
Talent Pool Growth
Growth Focused Summary
Total Talent
The only top scoring geography without an office
The East Bay scores above the median data and will continue to be a destination for high-value talent
#2 #3 #4 #5 #6 #7
Santa Clara San Francisco Alameda San Mateo Contra Costa Marin
Rank
County
Eastline Talent Pool
#1
150 141 123 99 98 30
Avg Index Score
Talent Count (Total)
Eng Talent Count (Total)
Net New Headcount Growth (%)
1-Yr Hires (Total)
200 200 101 99 19 5
320
200 183 99 101 13 3
295
100% 89% 144% 100% 178% 56%
200 200 112 88 23 3
335
Google's talent is growing in the East Bay
The East Bay has the fastest rate of headcount growth – almost double San Francisco’s rate
16% 13% 9% 9% 8%
13%
9%
Contra Costa Alameda Santa Clara San Mateo San Francisco
1-Yr % Net Change
% of Total
Bay Area Talent Dist.
Total headcount
37%
Google's opportunity
+ SF + East Bay = 30% of Google’s talent + High caliber talent: 44% of Google’s Alameda County talent is Engineering (more than SF @ 32%)"
31k 10k 4.7k 3.9k
Yes Yes NO Yes
Santa Clara San Francisco East Bay San Mateo
Office
GOOGLE talent
Bay Area tech talent
A new way to look at the Bay = SF + East Bay Suburbs
31,043 10,019 3,930 3,872 722 201
62% 20% 8% 7% 2% 1%
Total Talant
14,671
26%
+ East Bay has the fastest rate of headcount growth (29% | 37% if combined with SF) + Over 900 new Google employees living in the East Bay hired in the last 12 months + Missed opportunity / not prepared to capture the incoming wave of talent + Made a future play at Diridon – why not Eastline?
8%
49% 20% 12% 13% 5%
Santa Clara San Francisco Alameda San Mateo Contra Costa
Bay Area Total Tech Talent
SF + East Bay Talent Pool
Google's SF + East Bay Talent Pool
30%
62% 20% 10% 7%
*Information sourced from LinkedIn
Google talent insight
Total Google Talent
Engineering Talent
Growth focused summary
The largest and fastest growing Bay Area talent pool without a dedicated office location
3,930
3,872
722
Marin
201
31,047
10,019
Engineering talent
The talent is here
Alameda Country alone has the third highest concentration of Google employees in the Bay Area – with both East Bay counties hosting 4,600 Google employees
1,729
1,781
231
44
18,628
3,206
18,628 3,206 1,781 1,728 231 44
60% 32% 46% 44% 32% 22%
Eng Talant
Eng % of Total
8,371
57%
The engineering talent is here
The East Bay supports an abundance of highly specialized talent – with a higher proportion of engineers than San Francisco
5%
16% 13% 9% 9% 8% 5%
The fastest growing talent pool
Less hiring competition
*Figures represent the location's access to Tech/Engineering talent within a 60-minute commute
Why compete with the pack?
19.8M SF
Google
12.7M SF
APPLE
3.2M SF
AMAZON
3.5M SF
MICROSOFT
3.6M SF
Cisco
2.5M SF
ADOBE
10.3M SF
FACEBOOK
3.4M SF
Genentech
2.8M SF
salesforce
2.2M SF
Oracle
1.2M SF
STRIPE
Gilead
1.3M SF
VMWare
1.4M SF
Intiutive
1.8M SF
Wells Fargo
1.7M SF
UBER
AT&T
1.1M SF
Service now
Intel
verizon
1.5M SF
NVIDIA
Marvell Semiconduct0r
Abbott Labs
applied materials
Bay Area location for talent reach
Eastline has 23% greater access to Tech Talent than Downtown San Francisco
Mid Peninsula
Silicon Valley
231,000
188,400
191,300
210,000
1 hour commute time
Building belonging
Bay area city for african american tech talent
data source: wallethub.com
2021's most ethnoracially diverse large city
of oakland's residents are bilingual
2020 Best city for diversity in stem
data source: datausa.io
Plan for SF & East Bay
+ Control the best transit site in the Bay Area
+ Gain first-mover advantage in high growth East Bay
Sources: Business Insider, Fortune, US News & World Report
Flexible design
Building overview
Unique Positioning
Sustainability Exploration
Housing
An urban campus opportunity in the heart of Uptown Oakland
Sustainability exploration
building overview
housing
unique positioning
1900 BROADWAY
Lincoln Property Company/ Behrings Companies
Floors:
Under Construction
Completed
36
# of Units:
452
Atlas
Carmel Partners
633
VESPR
Holland Partner Group
18
405
2016 Telegraph
23
223
The Skylyne
Boston Properties
24
402
A vibrant uptown community
Net-zero carbon
To achieve
Waste free
To be
Diversity & inclusion
To empower
Health & wellbeing
To PROMOTE
Connection to nature
To maximise
An urban campus for a better world
Flexible design opportunity to meet your ESG goals
Evolution of design
Opportunity to build current design or create your preferred urban campus at a premier destination
Building Overview
Unique positioning
3.3 acre site, largest floorplates, views, 1 block from BART/AC Transit, Lake Merritt, the best site in Oakland
> 20,000 > 10,000 - 20,000 > 2,500 - 10,000 2,500 or less
Summary & conclusion
+ Eastline will optimize Google Bay Area talent for the future
+ Oakland, the historic hub of Bay Area transportation, “where rail met sail” connecting the US to Asia and the Pacific
Go east to Eastline
Bill Cumbelich
Jack Beritzhoff
bill.cumbelich@cbre.com +1 415 291 8882 Lic # 00533546
jack.beritzhoff@cbre.com + 1 415 772 0334 Lic # 02078503
A powerhouse for talent acquisition
Talent In-Migration
talent Reach
Less Hiring Competition
Top School nationally for tech talent
in Bay Area
4x SF for tech talent
greater than San Francisco
less than San Francicso
The workforce in 2030
20 15 10 5 0
20 - 24
25 - 29
30 - 34
35 - 39
40 - 44
45 - 49
50 - 54
55 - 59
60 - 64
65 - 69
Millennials+ will dominate the workforce
Why are they moving to East Bay?
+ Age, family formation and growing affluence
+ Affordable home ownership
+ shorter commutes
+ great schools & communities
What's the play?
FIRST LOOK at existing east bay talent
Path of incoming millennial+ workforce
Limited competition from other Tech companies
Optimizes overall bay area talent acquisition
Easy reach into large San Francisco talent pool
+ BART extension to San Jose/ Santa Clara
planned to be completed in 2040
+ BART connects with 18 of the 26 regional transit operators
Cover
Introduction
TOPICS
San Jose
Bay Area Transit
Green Transit
People
Total talent
Talent pool growth
Growth focued summary
Labor analytics
DE&I
Talent Access
Talent Reach
Hiring competition
Millennials+
Project
Overview
Positioning
Sustainability
Summary
Building
Conclusion
Primary
Secondary
Prohibited
Play
Color Pairings
Beautiful color pairings are the foundation of the Eastline brand identity.Pages should include a full, solid color background, with a single color text on top. Additional colors should be used sparingly and only when deemed necessary to clarify complex content the audience.Finished pieces should distribute color pairings according to the hierarchy outlined here, with the majority falling along these primary color pairings and a lesser degree of the secondary pairings. Pairings included in the "Do not use" section are not permitted as they do not meet WCAG color contrast standards. Current: Merritt Blue and Grand Pine
Grand Pine
Ogawa Olive
Fairyland Moss
Lakeside Linen
Merritt Blue
Uptown Gray
Telegraph Terracotta
Beautiful color pairings are the foundation of the Eastline brand identity.Pages should include a full, solid color background, with a single color text on top. Additional colors should be used sparingly and only when deemed necessary to clarify complex content the audience.Finished pieces should distribute color pairings according to the hierarchy outlined here, with the majority falling along these primary color pairings and a lesser degree of the secondary pairings. Pairings included in the "Do not use" section are not permitted as they do not meet WCAG color contrast standards. Current: Ogawa Olive and Grand Pine
Uptown Gray Ogawa Olive
Grand Pine Uptown Gray
Merritt Blue Lakeside Linen
Merritt Blue Telegraph Terracotta
**NOTE Golden State should only be used when necessary for mapping or data visualization needs
These are not permitted as they do not meet WCAG color contrast standards.
